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 Movie: Steve Jobs: The Lost Interview

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NoCoPilot

NoCoPilot


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PostSubject: Movie: Steve Jobs: The Lost Interview   Movie: Steve Jobs: The Lost Interview EmptySun Sep 27, 2015 7:20 pm

Jobs was interviewed in 1995 by a TV producer for a series called "Triumph of the Nerds." At this time Jobs had been out of Apple for ten years, and was successfully running a visionary but financially-shaky company called NeXT. Only a small portion of the Jobs interview was used in the series.

The rest of the interview was thought lost, after a trans-Atlantic shipment of the master videotape went missing. Some years later, after Jobs died of cancer in 2011, the series director of "Triumph of the Nerds" found a VHS dub of the whole interview in his garage. This movie is that videotape.

Jobs was at kind of a low point in his career in 1995, despite being proud of the work being done at pNeXT. He'd lost control of Apple in a power struggle with John Scully, and saw that company, his baby, sliding into mediocrity and was on an eventual crash-and-burn glide slope. He admits in the interview that NeXT is too small and too specialized to have an impact on the future of computing. He admits that he was out-maneuvered at Apple and felt somewhat powerless to turn anything around.

Of course we now know within 18 months of this interview Steve sold NeXT to Apple in return for stock options, and then used his stock position to leverage himself back into leadership of the company. He turned Apple upside down, launching the iPod, iTunes, iMac, iPad, and everything we know Apple for today. Apple was mere weeks away from bankruptcy in 1996, and instead has become the largest market-cap company in the world.

The interview is fascinating. Steve is almost humble, incredibly bright, and very dismissive of Apple's then-current leadership (and sadly, now again after his death). The interviewer asks him about the future of computing, which he sees as the Internet and e-commerce (I know, an easy bet by 1995). Steve discusses the "vision thing" and why Microsoft is the McDonalds of computing. He discusses why making products that change people's lives is important.

The man could be difficult but man he was brilliant.
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NoCoPilot

NoCoPilot


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PostSubject: Re: Movie: Steve Jobs: The Lost Interview   Movie: Steve Jobs: The Lost Interview EmptySun Sep 27, 2015 7:32 pm

One more point: Steve explains why ossification sets in in large tech companies like IBM, Hewlett Packard, Xerox, Microsoft, and by extension Oracle, Adobe, Lotus, Word Perfect, etc. In these companies the success is driven by Sales and Marketing, after the initial burst of innovation that created the company and the monopoly they enjoyed. Therefore the people who are promoted, and end up running the company, are not the engineers who founded it but the S&M people. Companies end up selling the same old tired products, with elaborate advertising and marketing, instead of continuing to innovate. The companies die from within, and are beaten by newer companies with fresh ideas.

I think he was 100% right. And it's happening again since he died.
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_Howard
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PostSubject: Re: Movie: Steve Jobs: The Lost Interview   Movie: Steve Jobs: The Lost Interview EmptyMon Sep 28, 2015 10:21 am

NoCoPilot wrote:
...the success is driven by Sales and Marketing...
Odd that Jobs would disparage these groups, as Jobs himself was nothing more than an exceptionally talented marketing machine. And one of his biggest successes was selling himself.

I will never understand the deification of that asshole.
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NoCoPilot

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PostSubject: Re: Movie: Steve Jobs: The Lost Interview   Movie: Steve Jobs: The Lost Interview EmptyMon Sep 28, 2015 10:43 am

No, probably not.
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