Roll-Up TVs

Been seeing ads on TV for the new LG television screen that rolls up into a box.  Don't know why they show it on the floor, popping up, when the logical mounting would be on the ceiling rolling down.

I asked my son-in-law at Xmas what he knew about them.  He's a former TV salesman and generally keeps up on trends.

He said they're not really consumer products yet, because they're too expensive.  When he got home he sent me a link.

They're $100,000.
https://www.videoandaudiocenter.com/lg-oled65r1pua-65-inch-signature-r-rollable-4k-uhd-oled-hdr-smart-tv-with-ai-thinq-64-5-inch-diagonal/?scid=scplpOLED65R1PUA&sc_intid=OLED65R1PUA&gclid=Cj0KCQiAwqCOBhCdARIsAEPyW9kBPidS5QQq0360h0ia8rx3Gy1Jv3fw2lZGEm2LDzg4l10cPq80xo8aAtR5EALw_wcB