People who dress up like Paris Hilton (who is, of course, famous for being famous).
The show follows five specific "social media personalities" and shows how fucked up their lives are in the real world: Paris, DJ Khaled, Brittany Furlan, Kirill Bichutsky & Josh Ostrovsky (aka Fat Jewish).
This is, what, a symptom of the apocalypse? A sign of the End Times? A cosmic joke?
"Everyone can be famous now." Queue Andy Warhol's 15-minutes Of fame. Fame -- even 15-minutes of fleeting fame on a social media platform -- becomes these people's entire life goal.