Shows the attempts of director Phil Rosenthal, creator of the TV sitcom Everybody Loves Raymond, to create a version, called Everybody Loves Costya, for Russian TV.
There are language barriers. There are fashion barriers. But most of all there are cultural barriers, where a central male character who is henpecked is not considered "funny" in Russia. The costume designer wants everybody in ball gowns. The actors want to play everything like a super serious drama. The cast and crew all need to split their time between several shows. There is no time for rehearsal. Casting is done without Phil's consent, based on the popularity of the actors. The head of comedy for the Russian network gets replaced and the show is put on hiatus. The new head of comedy believes only in broad slapstick comedy. Filming takes place in a WWII-era production studio that looks like a set for "Saw."
The "Jewishness" of the concept is mostly lost on these Slavs.
In the end they get the show together and it becomes a hit, but the road was long and treacherous. Very illuminating documentary, about the differences -- and the similarities -- between cultures.