It's All About Name Recognition

Don Drumpf has figured out that for a wide swath of low information voters, qualifications don't matter, demeanor doesn't matter, job performance doesn't matter.

All that matters is that they recognize the name.

Therefore the former reality TV star and professional rodeo clown says something provocative every news cycle to get his name out there, to get some of that Free Publicity -- because no publicity is bad publicity when you're trying for fame.

Fame and infamy, same thing to a LIV.

This is a terrifying prospect and a stark demonstration of why democracy is broken in this age of 'entertainment news.'

Maybe there ought to be a simple geography test required before a person can vote.

Therefore...

I know it'll never happen, but the best way for the mainstream media and liberal media to avoid being sucked into Trump's alternate Trumpiverse is to simply ignore what he says.

Give occasional poll numbers, mention where he's campaigning... but give NO COVERAGE to his ridiculous verbal diarrhea.

There's a simple reason - and you know it - why they don't ignore him: $$$$$$$$$$$$