Italy invents spreadable booze

I would have put some witty comment here, but I'm kind of speechless.

Italy invents spreadable booze

Quote :

Italian foodies have invented a way for beer lovers to enjoy their favourite drink for breakfast - without the risk of being forced to attend those troublesome Alcoholics Anonymous meetings.

Chocolatier Napoleone and brewery Alta Quota, both based in the central Italian province of Rieti, have joined forces to create the world's first spreadable beer, which they've called Birra Spalmabile.

I've never cared for mixing booze and food, and this certainly doesn't sound like something that will make me change my mind.

Then again, bourbon on Wheaties sounds tasty.

Breakfast of Champions, eh Major?

Can't say the name they chose for this product does it any favors.